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Get Your Employees and Customers Summer-Ready
With June in full swing, so come the “dog days” of summer. Why not bring the lemonade, cookouts and sunny day adventures to the office as a way to reinvigorate your employees and customers. Potlucks...
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Summer “To-Dos” for Plowing Through a Seasonal Slump
When summer heats up, some businesses cool down and with staff rotating in and out of on summer vacations, it’s easy to fall victim to the “lazy days of summer.” But you can make the slower pace work...
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How One NYC Start-up Turned Party Planning into Profit
There is always that one event we remember as the best we’ve ever attended or hosted. Whether it was a birthday party, wedding or retirement dinner, these events become a memory that we cherish for a...
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Eight Easy Ways to Create More (and Better) Content
Every business today needs to rely on content as a significant driver to influence existing and prospective customers. But, as I’m sure you’ve come to appreciate, producing content, writing things...
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Running a Small Business On-The-Go, Like a Pro
Just about every small business owner travels for business at some point, and has to do business on the road, from a hotel room or an airport lounge. But what if your business is mobile all the time?...
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Small Business Secrets from the Lemonade Stand
I was driving down the street in my neighborhood on a recent sunny Saturday when I spotted an odd sight. Two groups of neighborhood kids had set up lemonade stands on opposing sides of the street, each...
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Brand Building for the Competitive Entrepreneur
Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what gives you a significant competitive advantage. In...
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Creating Long-Term Potential from Your Intern
Gone are the days when the office intern made coffee and ran simple errands. Companies are now looking to interns as a source for job placement. Internship opportunities provide students with a broad...
View ArticleFrom “Buzz” to Bucks: Make the Most Of Event Marketing
Events can be great marketing tools for a small business. According to digital asset management firm WebDAM, 67% of business-to-business marketers consider event marketing the most effective strategy....
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Five “Not-To-Miss” Holiday Prep Tips for Every Small Biz
With less than a month out from the “busiest day” for many entrepreneurs and small business owners, preparations are in full swing for the holiday selling season. According to the National Retail...
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